Frequently asked


After more than 100 years, Jaarbeurs will be renovating its current site in Utrecht. Not only does the masterplan include a new and modern design for the Jaarbeurs itself, but for the development of the entire area around it too. This will be implemented in agreement with the municipality. It will be transformed into an appealing new city district to live, work and enjoy yourself in. Jaarbeurs will be the midpoint of a larger, vibrant centre of Utrecht.

Both Jaarbeurs and the city of Utrecht have major ambitions – and want to be trailblazers – when it comes to sustainability and healthy urban living. The UN's 17 Sustainable Development Goals are a focal point. 

The sustainable, green roof of the New Jaarbeurs is the masterplan's showpiece: a unique landmark that will give Utrecht an international profile as a sustainable, innovative city.

Would you like to know more about the basic principles of the masterplan? Read the summary here

No, we will be open. Exhibitors and visitors will still be able to organise and/or visit fantastic events in Jaarbeurs during the renovations. 

The new trade fair and event centre is expected to be ready in 2030.

In the coming years, Jaarbeurs, owner of the Beatrixgebouw (building), will continue the exploitation. The Trademart functions and the vibrant and innovative JIM Concept (Jaarbeurs Innovation Mile) are successfully continued and at the moment Jaarbeurs is in business with a number of potential tenants for vacant spaces. The Beatrixgebouw has not been included in the plans that were recently presented.

Work on the site is expected to begin in the near future.

The masterplan for the New Jaarbeurs and the Jaarbeurs district is the result of an intensive process that Jaarbeurs has undertaken, supported by architectural firm MVRDV and area developer SITE Urban Development. 

Over the past year the municipality of Utrecht has been included, informally, in the positioning and design discussions organised by New Jaarbeurs. This masterplan is an initial formal presentation. The next step is to draw up a vision for this area.

Not at all – an extensive participation process will be part of the next phase of the plan. Jaarbeurs and the municipality of Utrecht will allow local residents, stakeholders and other interested parties to share their ideas and raise points of interest about the masterplan. 

More information on the participation process will be published on this website in due course. 

The masterplan is an initial formal presentation of the design of the new Jaarbeurs and the surrounding area, for the city of Utrecht and its residents. The College of Mayor and Alderpersons of the City of Utrecht has agreed to work with Jaarbeurs to investigate whether and how this masterplan can be realised.