Masterplan for new jaarbeurs

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Bird's eye view of Jaarbeurs
Jaarbeurs met render

Livable,
sustainable
and appealing

The masterplan for new Jaarbeurs offers a new future: for Jaarbeurs, for the city of Utrecht, and for Utrecht's residents. This masterplan is a starting shot: Jaarbeurs plans to actively enter into dialogue with the city.

Leerzaam, duurzaam en aantrekkelijk
  • "Sustainability and technology are major drivers of change. We're creating a new space in which housing, work, and simply living all come together."

    - Albert Arp
    President & CEO Royal Jaarbeurs | VNU Group

Leerzaam, duurzaam en aantrekkelijk
  • "It's a big yet compact building, completely open to the outside. The beauty of that is that the Jaarbeurs will be more a part of the city."

    - Winy Maas
    Architect and co-founder MVRDV

Leerzaam, duurzaam en aantrekkelijk
  • "Once again, and even more than in the past, Jaarbeurs forms the connection between the city centre, the station and the area around the station, through to Kanaleneiland and Leidsche Rijn. It is truly a part of everything that Utrecht is."

    - Jan van Zanen
    Mayor of Utrecht

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The
Jaarbeurs
District

Main features of the masterplan

The Jaarbeurs district

Not only does the masterplan include a new design for the Jaarbeurs itself, but for the development of the surrounding area as well. This will be implemented in agreement with the municipality. The Jaarbeurs district will be a completely new and appealing area in which to live and work, as part of a larger, vibrant centre of Utrecht.

Het Jaarbeursdistrict

Two lively axes of interaction

The Jaarbeurs district will be an important link between the city centre and the station on one side, and the Merwedekanaalzone and Kanaleneiland on the other. The Jaarbeursboulevard, the bustling main route from the station to the Jaarbeurs and the districts on its other side, serves as the proverbial backbone of the district. The Merwedekanaal will integrate a bustling waterfront with catering establishments.

Twee levendige interactie-assen

The new Jaarbeurs

From an insular, closed-off complex to an outgoing trade fair and events centre that is open to the city. The new trade fair and event centre will operate like an efficient, well-oiled machine in which – despite its more compact dimensions – more events and trade fairs can be organised than before.

De nieuwe Jaarbeurs

Firmly anchored in the district

The new Jaarbeurs is an integral part of the local neighbourhood. The Jaarbeurs district is a place where education and businesses are able to work together on smart, green and healthy solutions for the future, in keeping with a sustainable Utrecht.

Sterke verankering in de wijk

An urban oasis

The sustainable green roof of the new Jaarbeurs will be the showpiece of Jaarbeurs and the Jaarbeurs district. The place to go for events and leisure, and partly accessible to the general public. A unique landmark to represent Utrecht on the international stage as a sustainable and innovative city.

Het Jaarbeurspark

Livable, sustainable and appealing

Both Jaarbeurs and the city of Utrecht have big ambitions – and want to be trailblazers – when it comes to sustainability and healthy urban living. The UN's 17 Sustainable Development Goals are a focal point. In keeping with these ambitions, the issue of parking is handled invisibly as much as possible, and in an appealing way. Logistical approach routes are kept out of sight and traffic is opened up from the surrounding main roads.

Leeftbaar, duurzaam en aantrekkelijk

Trailblazing

The New Jaarbeurs will be equipped with technological innovations that enable it to stay on top of the constantly-changing needs and wants of both exhibitors and visitors.

Toonaangevend

The masterplan for the Jaarbeurs and Jaarbeurs district is the result of an intensive process that Jaarbeurs has undertaken, supported by architectural firm MVRDV and area developer SITE Urban Development.

Over the past year the municipality of Utrecht has also taken part in the positioning and design discussions organised by Jaarbeurs. This masterplan is an initial formal presentation to Utrecht and its residents; the next step will be to develop a vision for this area.

Jaarbeurs
in pictures:
architecture

Allereerste Jaarbeurs in 1917
1917

1917

The Jaarbeurs started in 1917. It was originally spread across a number of locations in the city: the former Fruithal and Korenbeurs, Vredenburg, the Janskerkhof and the Maliebaan.

Photo: Het Utrechts Archief
Allereerste Jaarbeurs in 1917
1921

1921

The front and side façades of the first Jaarbeurs building, on the Vredenburg in the centre of Utrecht.

Photo: Het Utrechts Archief
Allereerste Jaarbeurs in 1917
1931

1931

Aerial view of the Jaarbeurs buildings on the Vredenburg. The Smakkelaarsbrug can be seen in the foreground.

Photo: Het Utrechts Archief
Allereerste Jaarbeurs in 1917
1953

1953

Jaarbeurs' first hall on the Croeselaanterrein.

Photo: Het Utrechts Archief
Allereerste Jaarbeurs in 1917
1964

1964

The Vredenburg, fully parked, with Jaarbeurs in the background.

Photo: Het Utrechts Archief
Allereerste Jaarbeurs in 1917
1970

1970

The Beatrix building was opened by Princess Beatrix in 1970.

Photo: Het Utrechts Archief
Allereerste Jaarbeurs in 1917
1985

1985

FC Utrecht players carry the first pile of the new Jaarbeurs hall to its position.

Photo: Het Utrechts Archief
Allereerste Jaarbeurs in 1917
2019

2019

The Jaarbeurs and the station area, with the municipal offices in the background.

contact

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